Like all luxury goods, public and industry perceptions often assume that all is equal and that the best is the best. Cashmere is cashmere surely? Well only in the same way that wine is wine!

To ensure that your cashmere items are the absolute finest, there can only be one source - Outer Mongolia and CocoonU in particular.

CocoonU combines classic design with only the best raw materials and an ethical trading model. All of our products are made from 100% pure cashmere from Outer Mongolia. The severe winters in Outer Mongolia results in Cashmere fibres that are thinner and longer than that from other sources with fewer indents along the length of the fibre - this makes for super soft yet resilient yarns and the unmistakable ‘soapy’ feel. Cheaper cashmere often feels very soft due to the numerous machanical processes it has been through but it will not have the lifespan of finest cashmere such as ours.

The Cashmere goats which supply the raw material for CocoonU products are raised organically using centuries old nomadic herding methods and are combed rather than shorn. We don’t mix inferior hair and yarn with our cashmere and refuse to compromise on quality.

For more information on the methods and ethics that are common in the fashion industry but which we refuse to endorse, please take time to read this excellent article by Linda Grant in the Guardian Newspaper.